BusinessDecision Academic is a subscription database, reporting, and mapping service designed to help students, faculty, and staff to prepare research and class projects. BusinessDecision Academic provides advanced data, reporting, and mapping capabilities in an accessible, easy to use, results-oriented, and affordable format.

Because BusinessDecision Academic utilizes GIS mapping technology from ESRI, the nation's leader in GIS software that you've come to rely on and trust, our service stands apart because users can create an analysis for a particular site or geographic area.

What's more BusinessDecision Academic is GIS made simple, fast, and easy. There is no software to learn, no database set up to worry about, and no license to checkout.

BusinessDecision uses remote access for any authorized user that can logon to the campus network, provides unlimited reports and maps, and can be used by an unlimited number of simultaneous users.

BusinessDecision Academic is affordable, requires no maintenance or support from your technical staff, needs only minor installation (a link on one of your web pages), and can be up and running in just a few days. We provide staff training.

BusinessDecision Academic complements other campus GIS services
  • Combines extensive consumer household data, market segmentation data, population forecasts and demographic data with state of the art mapping technology
  • Focused on market analysis not just on consumer market data
  • Entirely web-based, with reports delivered online "on the fly"
  • Choose national or census region coverage
BusinessDecision Academic provides the most reliable data and reports
  • Based on ESRI data and mapping technology. ESRI is the most highly respected and well known provider of GIS software to the academic market. More than 3,000 educational institutions use ESRI software.
  • Integrates data across all reports, including Tapestry market segmentation data. The ESRI team works continually to obtain data from the most current sources.
BusinessDecision Academic is wizard-driven and easy to use
  • Supports homework and class projects
  • No previous experience with mapping tools is needed
  • Intuitive interface so that anyone can create maps, reports and spreadsheets without having to be trained in using GIS
  • Using data previously available only to large corporations, BusinessDecision Academic provides graphs, reports and maps to present information for customized market areas selected by the students, faculty, and staff.