The Metropolitan Cooperative Library System is the latest to join BusinessDecision's growing list of customers

Pasadena, CA — July 31, 2006 — CIVIC Technologies, Inc. (CIVIC), the nation's leading provider of geographic information systems (GIS) for public libraries, announced today that significant new demographic data has been added to its BusinessDecision ( reporting and mapping service, specifically:
  • 2006 demographic data estimates
  • 2011 five-year projections
  • New data sources
  • Consumer Expenditure Database & Community Tapestry Market Segmentation system updates
Statistics such as 2005 post-hurricane population findings, 2006/2011 demographic trends revealing hot growth areas, changes in the housing market and consumer spending, and 2006/2011 geographic restructuring are just some of the more notable updates that customers can easily access and download in the host of reports and maps that come with BusinessDecision. With this data release, public libraries will actively contribute to the economic vitality of their communities by offering local businesses the most accurate and current consumer market, segmentation, and demographic information available on the market today.

"These demographic data updates are very important to library business patrons as Census 2000 data fades. The growing number and diverse group of public libraries subscribing to BusinessDecision clearly demonstrates that small and medium sized businesses rely on their local library as the trusted intermediary to access timely, accurate, and relevant information," said Marc Futterman, CIVIC President & CEO. "This is why we're pleased to announce that the Metropolitan Cooperative Library System (MCLS) in Southern California is one of our newest customers and the first library cooperative to subscribe to BusinessDecision. MCLS second level reference staff will support 44 independent city and special district public library members to help grow their local business enterprises with this comprehensive, new market data."

According to Laurel Patric, MCLS Interim Executive Director, "BusinessDecision answers questions quickly, effectively, and accurately. We chose BusinessDecision because of its unique offering in the public library database market — consumer market, segmentation, and demographic data that is geographically customized to answer the questions of each end user business patron. The annual data updates mean that we are always providing our business patrons with relevant and accurate data."

About BusinessDecision
BusinessDecision is a powerful new web-based service that allows small and medium-sized businesses to access the same level of sophisticated market data as the nation's top companies from any desktop computer through a library's website. BusinessDecision combines extensive consumer household, market segmentation, and demographic data with Geographic Information Systems (GIS) mapping technology utilizing data, reports, and maps from ESRI Business Information Solutions (ESRI BIS), a division of the worlds leading supplier of GIS software.

Current BusinessDecision customers include Los Angeles Public Library, Contra Costa Public Library, Burlington County Public Library (NJ), St. Charles City/County Public Library District (MO), Greensboro Public Library (NC), and Glendora Public Library (CA).

CIVIC Technologies, Inc. provides a full suite of web services, customized applications, and consulting services to meet the complete GIS needs of public libraries and businesses—from small and medium enterprises to Fortune 500 companies—across a diverse range of industries. CIVIC Technologies enables its customers to visualize data in new and innovative ways in order to deliver more effective products and services, make better informed decisions, build consensus faster, allocate resources more wisely, and implement organization-wide solutions more effectively. For more information, call Marc Futterman toll free at (888) 606-7600 or email him at; or visit

Press Contact Information:

Civic Technologies, Inc.
Marc Futterman
1773 North El Molino Avenue
Pasadena, CA 91104
Toll Free: 888.606.7600
Telephone: 626.398.9800
Facsimile: 626.398.9825

JAM Marketing, LLC
Judy Michaelson
Telephone: 740.362.3700