Pasadena, CA — April 11, 2005 — CIVIC Technologies, Inc. (CIVIC), the nation's leading provider of geographic information systems (GIS) for public libraries, announces its new BusinessDecision web-based service that, for the first time, enables small and medium sized businesses to access comprehensive business-to-consumer market data at their local public library -- allowing them to better penetrate the consumer marketplace. Libraries can license either a starter or a more advanced version of the integrated database and GIS mapping service for an annual subscription. An interactive demonstration of the service is available at

BusinessDecision allows local businesses to access the same level of sophisticated data as the nation's top companies. From any desktop computer through a library's website, users can obtain accurate and reliable consumer and demographic information for a designated geographic area — small or large — from an entire region down to a specific home or business address — and then instantly create a host of reports and maps that are emailed to them as PDF files. The powerful mapping capability will reveal to business owners trends, patterns, and opportunities which are often hidden in tabular data. Understanding customers at this level enables businesses to focus their marketing strategies and to maximize sales. With BusinessDecision, public libraries have a valuable new tool to better serve their business patrons, and businesses will be armed with the data needed to make more informed decisions .

BusinessDecision utilizes data, reports, and maps from ESRI Business Information Solutions (ESRI BIS), a division of the world's leading supplier of GIS software. BusinessDecision Basic, the starter version, and BusinessDecision Pro, which includes additional robust data and analytical tools, are each designed for local businesses, and the reference and business librarians who support them. Both services include detailed demographic data, Census 2000 Summary information, consumer expenditure data, and site maps of the area.

According to Marc Futterman, CIVIC President & CEO, "BusinessDecision will empower libraries to provide cutting-edge information to local businesses. Librarians have told us that local business patrons tend to be underserved, and market research clearly indicates that there are relatively few products or services that libraries can offer their local businesses. With BusinessDecision, librarians can now strengthen their connection to a valued library constituent with an affordable database service that includes exactly the types of consumer data needed by small and medium sized businesses."

BusinessDecision is CIVIC Technologies newest GIS service for public libraries. CIVIC's flagship service, LibraryDecision, is a planning and management tool kit that helps librarians get a clear picture of their service area by mapping the demographics of their user population. A variety of public libraries throughout the U.S. are successfully using LibraryDecision to better match library services to user needs, reallocate resources, revise service area boundaries, and plan for new facilities.

CIVIC Technologies, Inc. provides a full suite of web services, customized applications, and consulting services to meet the complete GIS needs of public libraries and businesses — from small and medium enterprises to Fortune 500 companies — across a diverse range of industries. CIVIC Technologies enables its customers to visualize data in new and innovative ways in order to deliver more effective products and services, make better informed decisions, build consensus faster, allocate resources more wisely, and implement organization-wide solutions more effectively. For more information, call Marc Futterman toll free at (888) 606-7600 or email him at; or visit

Press Contact Information:

Civic Technologies, Inc.
Marc Futterman
1773 North El Molino Avenue
Pasadena, CA 91104
Toll Free: 888.606.7600
Telephone: 626.398.9800
Facsimile: 626.398.9825

JAM Marketing, LLC
Judy Michaelson
Telephone: 740.362.3700